How did we do it?

We took clinical, and often complicated, information and made it engaging and easy to understand using visuals and infographics.

 
 
 

Heavy Traffic

Over an 18-month period, this content drove over 180,000 visits to UPMC.com.

 
 
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Same content. Different channel.

 
 
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Part of our job is making sure we squeeze the absolute most out of the content we create. This includes repurposing, or transposing copy and design into new media.  

What does an infographic look like as an animation? A handout? A magazine article? This multi-channel approach produces extra mileage out of the creative we already know works.

 
 

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